Marketing
Track ad spendings, campaign payments, channels and marketing outflow for company closing.
Marketing Setup Shortcuts
Marketing spend can be split by platform, campaign and brand/website, then tied back to the bank/payment reference used for the ad payment.
Ad Spending Register
Tracks platform spend, brand/website allocation, payment date, bank, reference, leads, bookings and attributed return.
| Campaign / Website | Platform | Spend | Pay Date | Bank | Payment Ref | Leads | Bookings | Revenue | ROAS | Status | Actions |
|---|---|---|---|---|---|---|---|---|---|---|---|
|
July Umrah Leads Safar e Kaaba · safarekaaba.co.uk Lead generation |
Meta Ads Social Paid |
£325.00 |
07-Jul-26 01-Jul-26 to 31-Jul-26 |
Lloyds Business |
META-ADS-4451 AD-2607-001 |
42 | 3 | £6,585.00 | 20.26x | Active | Edit Delete |
|
Search - Marvel Holidays Marvel Holidays · marvelholidays.co.uk Holiday package enquiries |
Google Ads Search |
£1,000.00 |
08-Jul-26 01-Jul-26 to 31-Jul-26 |
Lloyds Business |
GOOGLE-BULK-2607 AD-2607-002 |
88 | 6 | £12,600.00 | 12.60x | Active | Edit Delete |
|
Search - Safar e Kaaba Safar e Kaaba · safarekaaba.co.uk Umrah package search traffic |
Google Ads Search |
£300.00 |
08-Jul-26 01-Jul-26 to 31-Jul-26 |
Lloyds Business |
GOOGLE-BULK-2607 AD-2607-003 |
24 | 1 | £2,067.00 | 6.89x | Pending | Edit Delete |
|
Search - Flyt Portal Brand Flyt Portal · flytportal.com Brand and direct enquiries |
Google Ads Search |
£700.00 |
08-Jul-26 01-Jul-26 to 31-Jul-26 |
Lloyds Business |
GOOGLE-BULK-2607 AD-2607-004 |
35 | 2 | £4,530.00 | 6.47x | Active | Edit Delete |
|
Bing - Flights & Umrah Flyt Portal · flytportal.com Secondary search traffic |
Bing Ads Search |
£150.00 |
09-Jul-26 01-Jul-26 to 31-Jul-26 |
Revolut Business |
BING-ADS-7102 AD-2607-005 |
9 | 0 | £0.00 | 0.00x | Draft | Edit Delete |
|
Bradford Flyer Drop Duroob Al Harmain · duroobalharmain.com Local walk-in leads |
Flyers Print / Offline |
£180.00 |
10-Jul-26 05-Jul-26 to 20-Jul-26 |
Lloyds Business |
FLYER-PRINT-2607 AD-2607-006 |
12 | 1 | £1,498.00 | 8.32x | Paused | Edit Delete |
|
Past Customer Email Push Siraat ul Kaabah · siraatulkaabah.com Past customer reactivation |
Email Campaigns |
£75.00 |
11-Jul-26 10-Jul-26 to 17-Jul-26 |
Stripe |
EMAIL-PLAT-2607 AD-2607-007 |
16 | 0 | £0.00 | 0.00x | Draft | Edit Delete |
Add Ad Spend / Campaign Allocation
Use this to split one ad payment across several websites or campaigns while retaining the original bank/payment reference.
Marketing Platform Master
Channels where ads or marketing spend are placed: Google, Meta, Bing, flyers, emails and similar sources.
| Platform | Channel | Billing Supplier | Default Method | Use | Status | Actions |
|---|---|---|---|---|---|---|
| Google Ads MPL-001 |
Search / Display | Google Ads | Card | Search, display and retargeting campaigns | Active | Edit Delete |
| Meta Ads MPL-002 |
Social Paid | Meta Ads | Card | Facebook and Instagram lead campaigns | Active | Edit Delete |
| Bing Ads MPL-003 |
Search | Microsoft Advertising | Card | Secondary search campaigns | Active | Edit Delete |
| Flyers MPL-004 |
Print / Offline | Print Supplier | Bank Transfer | Leaflets, local drops and offline campaigns | Draft | Edit Delete |
| Email Campaigns MPL-005 |
Email Platform | Card | Past customer and lead nurturing campaigns | Draft | Edit Delete |
Brand / Website Allocation
Shows how much marketing spend is allocated to each brand or website, with leads, bookings, revenue and ROAS.
| Brand / Website | Budget | Spend | Leads | Bookings | Cost / Booking | Revenue | ROAS | Status | Actions |
|---|---|---|---|---|---|---|---|---|---|
| Flyt Portal flytportal.com |
£900.00 | £850.00 | 44 | 2 | £425.00 | £4,530.00 | 5.33x | Active | Edit Delete |
| Marvel Holidays marvelholidays.co.uk |
£1,200.00 | £1,000.00 | 88 | 6 | £166.67 | £12,600.00 | 12.60x | Active | Edit Delete |
| Safar e Kaaba safarekaaba.co.uk |
£650.00 | £625.00 | 66 | 4 | £156.25 | £8,652.00 | 13.84x | Active | Edit Delete |
| Duroob Al Harmain duroobalharmain.com |
£450.00 | £180.00 | 12 | 1 | £180.00 | £1,498.00 | 8.32x | Draft | Edit Delete |
| Siraat ul Kaabah siraatulkaabah.com |
£500.00 | £75.00 | 16 | 0 | — | £0.00 | 0.00x | Draft | Edit Delete |
Marketing Closing Notes
Recommended fields retained for later implementation so the accounting close can answer where the spend went and whether it produced bookings.